Identity

 

501 Commons provides expertise and services to help nonprofits thrive and better serve their community.

Techtacular is an annual networking event hosted by 501 Commons. Designed to be a fun no-pressure fundraiser, Techtacular brings together technology, nonprofits, and some of the most talented people in tech.

Every year, the event is hosted under a different theme ranging from “STEMpunk” to “Tweets, Beats, & Haiku.” In 2016 they featured ZaptheGap, their new campaign designed to improve nonprofits' access to technology.

 
 
 

Logo Grid

 
501C_Techtacular_Logo_Grid.png
 
 
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Techtacular has struggled with a lack of cohesiveness and brand consistency year over year. The new logo system had to be tech-oriented, consistent, and let each year’s personality shine.

 
 
 

Custom Display Typeface

 
 
 

I created a custom typeface that kept Techtacular neutral, allowing each year’s theme to be included without becoming overwhelming. With this layout, 501 Commons is able to design the yearly theme in-house while maintaining a consistent brand identity.

 
 
 
Techtacular_ZaptheGap_Logo.png
 
 
 

For their ZaptheGap campaign I wanted to convey a sense of electricity while keeping it simple and modern. This resulted in a clear and professional wordmark that alludes to the broad range of technology-based assistance and support they offer.

 

Sustainability Highlight

· As a non-profit who serves other non-profits, it was financially important for them to have an identity that lasts year-after-year.