501 Commons provides expertise and services to help nonprofits thrive and better serve their community.
Techtacular is an annual networking event hosted by 501 Commons. Designed to be a fun no-pressure fundraiser, Techtacular brings together technology, nonprofits, and some of the most talented people in tech.
Every year, the event is hosted under a different theme ranging from “STEMpunk” to “Tweets, Beats, & Haiku.” In 2016 they featured ZaptheGap, their new campaign designed to improve nonprofits' access to technology.
Techtacular has struggled with a lack of cohesiveness and brand consistency year over year. The new logo system had to be tech-oriented, consistent, and let each year’s personality shine.
Custom Display Typeface
I created a custom typeface that kept Techtacular neutral, allowing each year’s theme to be included without becoming overwhelming. With this layout, 501 Commons is able to design the yearly theme in-house while maintaining a consistent brand identity.
For their ZaptheGap campaign I wanted to convey a sense of electricity while keeping it simple and modern. This resulted in a clear and professional wordmark that alludes to the broad range of technology-based assistance and support they offer.
· As a non-profit who serves other non-profits, it was financially important for them to have an identity that lasts year-after-year.