Stitch Octopus

Packaging | Identity | Print

Stitch Octopus creates modern cross stitch kits that make it easy to express creativity and disconnect from the digital world.

Looking for a cohesive, consistent, and functional packaging design, she approached me to come up with a solution that would simplify and modernize her approach while also saving money.

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Before hiring me, she used whatever she could find to package her cross stitch kits. This resulted in a hodgepodge of packaging forms including bags, boxes, and sleeves combined with multiple textures, colors, and patterns that had no consistency across her product line.


I wanted to find a solution that could fit any hoop size without excess packaging and packing material. The end product had to work for both brick-and-mortar retail and e-commerce shipping and not require large minimum orders in order to fit her constraints as a small, growing business.


We partnered with an eco-friendly packaging company that offered shallow boxes in perfect sizes for each kit with a low enough minimum order requirement to start small.


When I started working with her, the brand’s name was Blue Octopus while Stitch Octopus was used for social media channels and the URL. We rebranded to Stitch Octopus to maintain consistency and retained the blue octopus as a symbol that was meaningful to the founder. To accompany the change, I updated the logo and palette to better portray the brand values.


I brought the two projects together by designing stickers and stamps to go on each package, saving the need for custom printing and allowing for scalability. All the materials were 100% recycled content and compostable (including stickers and tape). We also worked with a local, woman-owned printshop which aligns with Stitch Octopus' business values.


Sustainability Highlights

· All materials used were 100% recycled content and are compostable at end-of-life, including stickers and tape. 

· The flexibility of the packaging allows Stitch Octopus’ owner to put her time and resources toward new designs, since each additional design uses existing materials.