Designing authentic brands for makers of thoughtful, functional goods.

 
 
 
 
 
 
 
Worobec_SVC_03.png
 

I make brands that work.

As an artisan and maker, you understand what it takes to create something beautiful that works. If it doesn’t function, it’s just another pretty thing sitting on a shelf.

Your brand’s logo and visual identity is also a highly personal thing. Especially to artists and makers putting their heart and soul out into the world.

Not only does it need to present your company as established and professional, it communicates the personality, values, and passion that drives it all. It speaks of the past and future, while staying relevant for your audience right now.

I’m here to design an authentic brand and materials that work so that you can put your time and energy into doing what you do best: crafting thoughtful, functional goods and growing your business.

 
 
 
 

Services


Brand Identity

Your brand embodies the soul of your company and distinguishes your business from the competition. It serves as the guide used to design all other materials, from print and packaging, to website and social media.

As each business is so unique, the branding process starts with getting to know your company’s origins, visions, your competition, and more. By learning as much as I can I am able to create a fitting logo and identity.

This process also means that the deliverables will be unique to each project, so we tailor those deliverables (multiple logo versions? copywriting or photography?) during early conversations.

  • Research + Strategy

  • Logo

  • Color Palette

  • Typography

  • Supporting Graphics

  • Brand Guide

Graphic Design

Once the brand guide is created, I use your new visual identity system to create cohesive solutions for your specific needs.

Maybe you need updated versions of existing catalogs or packaging.

Maybe you know there are things you should have, but you have no idea where to start or the time to sit down and figure it out.

As part of the design process, we can look at where you are now, and at your short- and long-term goals to figure out the most environmentally and economically sustainable solutions for your business as it grows.

  • Business Cards

  • Brochures

  • Catalogs

  • Packaging

  • Signage

  • Trade Show Presence

Strategy + Consulting

If you’re looking for an extra brain to consult or collaborate with to refine existing products and think up your next big thing, I’m more than happy to meet up for a chat to see how I can help, from sharing resources to creative direction or development.

  • Consult + Brainstorm Product Ideas

  • Develop + Direct Cohesive Product Lines

  • Keep Product Development On-Brand

 
 
 
Worobec_SVC_01_bg.png
 
 

My Process


 

I start projects by learning as much as I can about you and your competition, your needs and goals, before I put pen to paper. Once I understand the nuances of your work and the story behind it, I can start developing the logo and visual identity.

By working in this way, you get a functional brand layered with symbols and meaning, that really attracts and speaks to your customers. A brand that brings your vision to life in a whole new way.

Reach out to get started >

 
 
 

Designing authentic brands for makers of thoughtful, functional goods.

 
 
Worobec_SVC_03_Mobile.png

I make brands that work.

As an artisan and maker, you understand what it takes to create something beautiful that works. If it doesn’t function, it’s just another pretty thing sitting on a shelf.

Your brand’s logo and visual identity is also a highly personal thing. Especially to artists and makers putting their heart and soul out into the world.

Not only does it need to present your company as established and professional, it communicates the personality, values, and passion that drives it all. It speaks of the past and future, while staying relevant for your audience right now.

I’m here to design authentic branding and materials that work so that you can put your time and energy into doing what you do best: crafting thoughtful, functional goods and growing your business.

Services


Brand Identity

Your brand embodies the soul of your company and distinguishes your business from the competition. It serves as the guide used to design all other materials, from print and packaging, to website and social media.

As each business is so unique, the branding process starts with getting to know your company’s origins, visions, your competition, and more. By learning as much as I can I am able to create a fitting logo and identity.

This process also means that the deliverables will be unique to each project, so we tailor those deliverables (multiple logo versions? copywriting or photography?) during early conversations.

  • Research + Strategy

  • Logo

  • Color Palette

  • Typography

  • Supporting Graphics

  • Brand Guide


Graphic Design

Once the brand guide is created, I use your new visual identity system to create cohesive solutions for your specific needs.

Maybe you need updated versions of existing catalogs or packaging.

Maybe you know there are things you should have, but you have no idea where to start or the time to sit down and figure it out.

As part of the design process, we can look at where you are now, and at your short- and long-term goals to figure out the most environmentally and economically sustainable solutions for your business as it grows.

  • Business Cards

  • Brochures

  • Catalogs

  • Packaging

  • Signage

  • Trade Show Presence


Strategy + Consulting

If you’re looking for an extra brain to consult or collaborate with to refine existing products and think up your next big thing, I’m more than happy to meet up for a chat to see how I can help, from sharing resources to creative direction or development.

  • Consult + Brainstorm Product Ideas

  • Develop + Direct Cohesive Product Lines

  • Keep Product Development On-Brand

 
Worobec_SVC_01.png

My Process


I start projects by learning as much as I can about you and your competition, your needs and goals, before I put pen to paper. Once I understand the nuances of your work and the story behind it, I can start developing the logo and visual identity.

By working in this way, you get a functional brand layered with symbols and meaning, that really attracts and speaks to your customers. A brand that brings your vision to life in a whole new way.

Reach out to get started >