oneVessel

Identity | Print | Merchandise
 
 
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Vessel Drinkware is a Seattle-based company specializing in stylish reusable drinkware.

REWORD - Recognizing their need to rebrand before expanding their product offering, they hired me to create new designs for their retail line which then grew into finalizing their brand identity and creating sales collateral.

 
 
 
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I wanted to create an identity that would allow the custom illustrations on each product to stand out. Because it would appear in a variety of sizes, colors, and applications, the logo needed to be simple and readable.

 
 
 
 
 
 

As I crafted my vision, I thought of the brand as a gallery wall displaying artwork that ultimately grab’s the customer’s attention. The identity was there to support the personality of each piece and let the art do the talking.

 
 
 
 
 
 

After directing and collaborating with illustrators and designers, we launched a new, highly-flexible and modern brand identity along with custom drinkware designs and sales materials. The company went from primarily customer-branded promotional products, to a complete retail line and customers thrilled to co-brand with the oneVessel logo next to their own.

 
 
 
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Sustainability Highlights

· Helped reduce the use of disposable containers by appealing to customers who wanted to make a statement through the design on their drinkware rather than purely for sustainability reasons.

· By opting for branded cards and tags rather than full retail packaging, we extended the life of the protective packaging from the manufacturer and reduced excess materials and expenses.

 

Projects completed during my time as Creative Director of oneVessel.