Identity · Merchandise
Bikesaverz specializes in indoor cycling solutions for pro and amateur cyclists.
Looking for a way to stand out as a premium product, Bikesaverz hired me to create a professional identity for both their primary brand and first product.
Considering the target market, I aimed to create a brand that was bold, masculine, and appealing to those who take the sport seriously.
The final logomark embodies the company’s mission of protecting bikes and components by enclosing the front profile of a bike within a shield.
Beyond The Brand: Assisting with Product Development
As a new product entering the cycling market, Bikesaverz asked for my input as they created something simple, sleek, and customizable to customer’s bikes.
I standardized prototype testing by creating questionnaires and guiding the company on getting unbiased feedback on the product.
I also helped with the physical design of the product by providing suggestions on usability, materials, and production techniques.
As Bikesavers developed their first product, they were inspired by the fact it looked like a cobra’s head. As such, I designed a mark that contained three layers of symbolism: the marking on a cobra’s hood, the bike handlebars, and the CC for “Cobra Cover”.
· Reduced material waste during production by about 30% with minor design changes and trim layout.
· Developing a premium edition for their next iteration by sourcing retired billboard vinyl which makes every cover unique while also diverting the material from the landfill.