Bikesaverz

Identity | Print | Merchandise
 
 
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Bikesaverz specializes in indoor cycling solutions for amateur and pro cyclists.

Looking for a way to stand out as a premium product, Bikesaverz hired me to create a professional identity for both their primary brand and first product.

 
 
 
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Considering the target market, I aimed to create a brand that was bold, masculine, and appealing to those who take the sport seriously. This was a premium product and needed to be marketed that way.

 
 
 
 
 
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Beyond The Brand: Assisting with Product Development

As a new product entering the cycling market, Bikesaverz asked for my input as they created something simple, sleek, and customizable to customer’s bikes.

 
 
 
 
 
 

I standardized prototype testing by creating questionnaires and guiding the company on getting unbiased feedback on the product.

I also helped with the physical design of the product by providing suggestions on usability, materials, and production techniques.

 
 
 
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As Bikesavers developed their first product, they were inspired by the fact it looked like a cobra’s head. As such, I designed a mark that contained three layers of symbolism: the mark on a cobra’s hood, the bike handlebars, and the CC for “Cobra Cover”.

 
 
 
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Sustainability Highlights

· Reduced material waste during production by about 30% with minor design changes and trim layout.

· Developing a premium edition for their next iteration by sourcing retired billboard vinyl which makes every cover unique while also diverting the material from the landfill.