Creating a product you’re proud to put your name on takes work.
From the research and development of the physical product to all the other growing pains that go into building a business, it’s a lot to handle on your own.
On top of all your other responsibilities, the last thing you want to do is figure out how to put your name on it in a way that boosts your brand, lifts your sales, and minimizes your impact on the earth.
Fortunately, I'm here to help.
I have over 12 years of experience designing brand identities, print materials, packaging, merchandise, and more. I’ve studied under sustainability experts and worked with various small businesses which gave me an understanding of the constraints and challenges you face on a daily basis.
With this, I can advise you on the right solutions to your unique challenges. We’ll come up with creative strategies to meet your goals while also considering the responsibility of the design.
Making an impact through design.
I started off like many others - progressing through a career which allowed me to build my skills and gain real world experience. After a while, I realized that what I’m passionate about - what I trained for - wasn’t being used to its full potential. I wasn’t making the kind of impact I wanted to make on the world.
While serving as Design for Good Director for AIGA Seattle, I knew exactly where I needed to be: helping others incorporate responsibility and sustainability into their work through design.
Crafting responsible, high-quality solutions for brands.
Design with purpose to create lasting solutions that minimize waste.
Consider the impact of all aspects of a project while staying true to the brand.
Work within constraints to arrive at feasible and sustainable solutions.
Meet the needs of the project at hand while considering the future.
Share insights and resources to change the way we work for the better.
We have one earth, one life, one choice.
Every day, more things are being produced by oblivious designers and manufacturers that are harmful to our environment.
As my clients’ brands grow, their footprint will too. My mission is to reduce that impact and be an advocate for change.